NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.  This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Lightlife Foods, Inc. and not to Instagram.

  1. CONTEST PERIOD: The Smart Dog Tattoo Contest (“Contest”) starts at 12:00 a.m. Eastern Time (“ET”) on June 1, 2021 and ends at 11:59 p.m. ET on June 6, 2021 (“Contest Entry Period”). The entire duration of the Contest runs from June 1, 2021 until potential winners have been notified, verified and prizes have been awarded (“Entire Contest Period”).

  2. ELIGIBILITY: Open to legal United States residents, residing in Connecticut, New Jersey, New York and Pennsylvania (the “Eligibility Area”), 18 years of age or older as of date of Entry. Officers, directors, and employees of Lightlife Foods, Inc. (the “Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), United Entertainment Group Holdings, LLC, Daniel J. Edelman, Inc., and each of their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors, advertising, promotional and judging agencies, legal counsel, or any other company involved in the development or execution of the Contest, and each of their respective employees, shareholders, directors, officers, members and agents (collectively  Sponsor, Administrator and the related parties shall be collectively referred to as “Released Parties”) and their immediate family members and/or those living in the same household of each are not eligible to participate or win. Void outside of the Eligibility Area and where prohibited or restricted by law and subject to all federal, state and local laws.  You must have a public Instagram account and, if you are selected as a potential winner, must be able to receive Direct Messages.

  3. HOW TO ENTER: There are two (2) ways to enter, as follows: There is NO PURCHASE NECESSARY to participate.

    1. How to Enter for the Opportunity to win the Grand Prize: During the Contest Entry Period, eligible entrants may enter for the opportunity to win the Grand Prize on their web enabled mobile device using your own account on the Instagram application (the “Site”) by posting a photo that (i) responds to the prompt: Show us where (on your body) you want the new Smart Dog tattooed and explain why you deserve it (the “Grand Prize Theme”); (ii) complies with the “Entry Requirements” below; and (iii) uses the hashtag #SmartTattoosContest  and tags @lightlifefoods to receive one (1) entry (the “Grand Prize Entry”) for the opportunity to win the Grand Prize.

    2. How to Enter for the Opportunity to win a First Prize: You must have an existing hot dog tattoo to enter for the opportunity to win a First Prize. During the Contest Entry Period, eligible entrants may enter for the opportunity to win a First Prize on their web enabled mobile device using the Instagram application (the “Site”) by posting a photo that (i) responds to the prompt: Show us a photo of your old hot dog tattoo and explain why you deserve for it to be touched up (the “First Prize Theme”); (ii) complies with the “Entry Requirements” below; and (iii) uses the hashtag #SmartTattoosContest and tags @lightlifefoods to receive one (1) entry (the “First Prize Entry”) for the opportunity to win a First Prize.

    Grand Prize Entries and First Prize Entries will be collectively known as “Entries”. All photos, images and other information submitted by each entrant shall be deemed collectively as that person’s “Entry.”  You must have a free Instagram account to enter.  Each entrant’s account must be public in order to enter the Contest. Entries must be published as “public posts” to be eligible to enter.   If you do not have an Instagram account, and you would like to create one for free, download the free Instagram app to your mobile device at either the Apple® App Store or the Google® Play store.  Use of the Instagram service will be subject to Instagram’s data policy and terms of use, which are available at: and

    Potential winner may be required to show proof of being the authorized account holder of the Instagram account associated with the Entry. Limit one (1) Grand Prize Entry per person. Limit one (1) First Prize Entry per person.  Therefore, you may enter once for each prize. Entries in excess of that limit may be disqualified if discovered by Sponsor. The person uploading the Entry via his/her own Instagram account will be deemed the entrant (the “Entrant”). If there is a dispute as to the identity of an Entrant, the Entrant will be deemed the authorized account holder of the Instagram account submitted at the time of Entry. “Authorized account holder” of an Instagram account is defined as the person who is responsible for joining Instagram and who manages the e-mail address associated with the account. Any Entry not in compliance with the above and which does not meet the other requirements of these Official Rules will be disqualified. Participation is subject to disqualification of all Entries, if any of the Released Parties discover that multiple accounts are used by the same person. As applicable, normal Internet/phone access and usage/data charges imposed by Entrants’ online/mobile service will apply.  Proof of sending an Instagram Post will not be deemed proof of receipt by Sponsor or Administrator. Sponsor is not obligated to acknowledge any Entry.

  4. ENTRY REQUIREMENTS:  You acknowledge and agree to the following with respect to the Entry you submit asEntry Requirements”: (i) the Entry must be the submitting Entrant’s original, previously unpublished work and not feature or focus on any copyrighted material, logos or trademarks that are owned by third parties; (ii) the Entrant should be the only person who appears in the photo and for First Prize must clearly depict their current tattoo; (iii) Entry must not include any representation or likeness of celebrities, athletes, musicians, or any other public or private figure (living or dead); (iv) Entry must not make reference to any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements; (v) Entry must not depict nudity (e.g., genitals, buttocks, sexual intercourse), but photos of post-mastectomy scarring and women actively breastfeeding are allowed;  and (vi) Entry must not include images that are deemed by the Sponsor to be obscene, pornographic, libelous, that depict bigotry, violence, intoxication, excessive consumption of alcoholic beverages, or be otherwise objectionable as determined in Sponsor’s sole discretion. 

    Instagram is not affiliated with this in any way and is not responsible for the administration of the Contest or the awarding of the prizes. No endorsement or approval of Contest by Instagram is expressed or implied. Automated, script, macro or robotic Entries submitted by individuals will be disqualified. Entries may be posted on the Sponsor’s social media sites, and may be posted on other websites, in Sponsor’s sole discretion. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. 

  5. JUDGING: All Grand Prize Entries will be judged by Sponsor-selected judges (“Judges”) on or about June 10, 2021 based on the following criteria: Originality/Creativity (40%); Most Deserving based on prompt (30%); and Relevance to Grand Prize Theme (30%) (the “Judging Criteria”), to determine one (1) Grand Prize winner (“Grand Prize Winner”). Any tied Grand Prize Entries will be re-judged by the judges based 100% on Originality/Creativity. All First Prize Entries will be judged by Sponsor-selected judges (“Judges”) on or about June 10, 2021 based on the following criteria: Originality/Creativity (40%); Most Deserving based on current tattoo (30%); and Relevance to First Prize Theme (30%) (the “Judging Criteria”), to determine Five (5) First Prize winners (“First Prize Winners”). Any tied First Prize Entries will be re-judged by the judges based 100% on Originality/Creativity. Judges’ decisions are final with respect to all matters relating to the Contest. By participating, Entrants agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.


    There is one (1) Grand Prize available.  The Grand Prize consists of the opportunity to receive one (1) Sponsor-selected smart dog tattoo done by Keith McCurdy (known professionally as “Bang Bang”) at a Sponsor-selected event on or about June 18, 2021 at Bang Bang’s tattoo studio at 62 Grand Street in New York, NY (the “Event”) and one (1) year’s supply of Lightlife (awarded in the form of coupons). The Grand Prize winner must be available on the Event date for the tattoo appointment or the Grand Prize will be forfeited in its entirety. The total ARV of the Grand Prize is $2,999.50.

    There are FIVE (5) First Prizes available.  The First Prize consists of a touch up to the First Prize winner’s existing hot dog tattoo depicted in their First Prize Entry to be done by Bang Bang personally or a Bang Bang NYC studio tattoo artist (depending on availability) at the Event. The First Prize winner must be available on the Event date for the tattoo touch up or the First Prize will be forfeited in its entirety. Touch ups do not include cover-ups to existing tattoos. The total ARV of each First Prize is $1,500 

    The total ARV of all prizes is $10,499.50. Transportation to/from Event/winner’s home is not included with either prize. No cash alternative or substitution of prize will be allowed, except Sponsor reserves the right in its sole discretion to substitute prize of comparable value if prize listed is unavailable, in whole or in part, for any reason, including but not limited to, substitution of tattoo artists performing services. In the event winner engages in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person (including Bang Bang, any of Bang Bang NYC’s studio artists and/or other studio employees), Sponsor reserves the right to terminate the prize or access to the Event, in whole or in part with no further compensation to that winner.  

    RELEASE OF LIABILITY FOR TATTOO: By participating in this Contest and consenting to receive a tattoo or a tattoo touch up, each winner agrees to obtain medical clearance for any existing or preexisting medical conditions prior to receiving/touching up a tattoo. Winners may not be pregnant or nursing, must not have epilepsy, hemophilia or suffer from any heart conditions or take medication which thins blood.  Each winner may not suffer from any medical or skin conditions such as, but not limited to; Keloid or hypertrophic scarring, psoriasis or any open wounds or lesions.  Winners may be required to complete and sign an additional release form at the Event. Each winner acknowledges and accepts all risk as it pertains to allergic reactions to the pigments, allergic reactions to metals, latex, soaps, and mediations. Winners accept complete responsibility for all consequences and/or complications in accepting the micro tattoo as well as the aftercare needed.  Winners release Released Parties from any and all liabilities as it pertains to contracted infections, diseases, dissatisfaction with tattoo outcome, fading, or skin altering procedures required to remove the tattoo. 

  7. WINNER NOTIFICATION AND VERIFICATION: The Site’s computer timestamp is the official timekeeper for purposes of this Contest.  Potential Grand and First Prize Winners will be notified by direct message on Instagram and will be required to follow the instructions outlined in the direct message/comment within Twenty-Four (24) hours of notification attempt. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by potential winner for any reason.  Time is of the essence in awarding the prizes. If, despite reasonable efforts, a potential winner does not respond within Twenty-Four (24) hours of the first notification attempt, or if the prize or winner notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be determined, time permitting.  The potential winners will then be required to execute an Affidavit of Eligibility, a Liability Release, and (where imposing such condition is legal) a Publicity Release and Assignment of Rights (collectively, “Prize Claim Documents”).  If a potential winner fails or refuses to sign and return all Prize Claim Documents within forty-eight (48) hours of it being sent by Sponsor, the winner may be disqualified and an alternate winner may be determined, time permitting. If a potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be determined. Sponsor may successively attempt to contact up to two (2) potential winner(s) of the prize in accordance with such procedure, and if there is still no confirmed winner of the prize after such attempts have been made, if any, the prize may go unawarded. Sponsor will have the right, in its discretion, to require proof of identity and/or eligibility in a form acceptable to Sponsor (including, without limitation, government-issued photo identification).  Failure to provide such proof to the satisfaction of Sponsor in a timely manner may result in disqualification. An Entrant is not a winner unless and until Entrant's eligibility has been verified and the Entrant has been notified that verification is complete.

  8. GENERAL PRIZE CONDITIONS:  The prizes will be awarded only if the potential prize winners fully comply with these Official Rules.  All portions of the prizes are non-assignable and non-transferable.  Prizes pictured in point-of-sale, online, television and print advertising, promotional packaging, and other Contest materials are for illustrative purposes only.  Actual prizes may vary from the prizes pictured as each prize is unique.  All details and other restrictions of the prize not specified in these Official Rules will be determined by Sponsor and Bang Bang in their sole discretion.  No cash alternative or substitution of the prize will be allowed, except Sponsor reserves the right in its sole discretion to substitute the prize of comparable value if the prize listed is unavailable, in whole or in part, for any reason.  The prize winners shall be solely responsible for all federal, state and/or local taxes, and the reporting consequences thereof, and for any other fees or costs associated with the applicable prize.  The Sponsor will issue and file an IRS Form 1099 or equivalent tax withholding documentation for the retail value of the prizes or other items of value transferred to the prize winners by the Sponsor in accordance with IRS requirements, and the Sponsor may also share such documentation with a state or local government agency as required by law. Refusal or failure of prize winner to satisfy the requirements of all necessary and appropriate tax, withholding or other required compliance terms (including Social Security number, IRS Form W­8BEN, IRS Form W­9, or equivalent information), as determined by the Sponsor in its sole discretion, may result in the prize winner forfeiting the prize and an alternate potential winner may be determined in accordance with these Official Rules.

  9. GENERAL LIABILITY RELEASE / FORCE MAJEURE:  By participating in and/or entering this Contest, to the fullest extent permitted by applicable law, each Entrant and winner releases and agrees to hold harmless the Released Parties from and against any and all claims, costs, losses, damages, and causes of action of any kind that the Entrant or other person ever had, now has or might in the future have arising out of or relating to the Contest, participation in the Contest, the provision, acceptance or use of any prize or prize component, or any use of the Entrant’s publicity rights permitted pursuant to these Official Rules, including without limitation any and all claims and causes of action (a) relating to any personal injury, death or property damage or loss sustained by any Entrant or any other person, (b) based upon any allegation of violation of the right of privacy or publicity, misappropriation, defamation, or violation of any other personal or proprietary right, or (c) based upon any allegation of a violation of any law, rule or regulation relating to personal information or data security. Each Entrant agrees not to assert any such claim or cause of action against any of the Released Parties. Each Entrant assumes the risk of, and all liability for, any injury, loss or damage caused, or claimed to be caused, by participation in this Contest or the provision, acceptance or use of prize or prize component. Entrants agree that Released Parties have not made any warranty, representation or guarantee express or implied, in fact or in law, with respect to the prize, including, without limitation, to such prize’s quality or fitness for a particular purpose or non-infringement.  The Released Parties assume no responsibility for any damage to an Entrant’s, or any other person’s, computer system which is occasioned by participating in the Contest, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature.  Without limiting the generality of the foregoing, Sponsor and Released Parties  are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due Entries or prize notifications; or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone or cable transmissions; or for any technical malfunctions, failures, difficulties or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information.  Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Contest, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Contest, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law.  No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.  If a dispute as to the identity of the individual who actually submitted an Entry cannot be resolved to Sponsor’s satisfaction, the affected Entry may be deemed ineligible.  Sponsor reserves the right to modify, extend, suspend, or terminate the Contest if it determines, in its sole discretion, that the Contest is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper play and/or feasibility of the Contest as contemplated herein.  In the event an insufficient number of eligible Entries are received and/or Sponsor is prevented from awarding prizes or continuing with the Contest as contemplated herein by any event beyond its control, including but not limited to fire, flood, earthquake, windstorm, epidemic, pandemic, public health crisis, disease, virus, sickness or outbreak or other similar or dissimilar natural disaster; act of God or public enemy; riot or civil disturbance, act of any government or governmental authority, power failure, satellite or equipment failure, failure of telecommunications lines or failure or breakdown of plant, machinery or vehicles operated by a third party; labor dispute, strike, or lockout; actual or threat of war, armed conflict, terrorist attacks, war (declared, undeclared or threatened), explosion, nuclear, or chemical or biological contamination; or a government imposed travel ban, restriction on movement or gatherings, or other government imposed mandate of any kind, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), Sponsor reserves the right to modify, suspend, or terminate the Contest.  If the Contest is terminated before the designated end date, Sponsor may (if possible) determine the winners from all eligible, non-suspect Entries received as of the date of the event giving rise to the termination.  Only the type and quantity of prizes described in these Official Rules will be awarded. In the event of any conflict between these Official Rules and any Contest information provided elsewhere (including, without limitation, in advertising or marketing materials), these Official Rules shall prevail. Sponsor's or Administrator's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.   

  10. RIGHTS IN ENTRIES:  For good and valuable consideration, the receipt and legal sufficiency of which is hereby acknowledged, each Entrant hereby irrevocably grants to the Released Parties, and their successors, licensees and assigns, a non-exclusive license (but not the obligation) to reproduce, publicly perform, publicly display, stream, exploit, make derivative works of and otherwise use the Entry (including without limitation any photos and captions that are part of the Entry, if applicable), in whole or in part, for any purpose, including without limitation commercial purposes, in any and all media now or hereafter devised throughout the universe in perpetuity.  The Released Parties shall have the right, in their sole discretion, to edit, composite, morph, scan, duplicate, or alter the Entry for any purpose which the Released Parties deem necessary or desirable, and each Entrant irrevocably waives any and all so-called “moral rights” they may have therein. The Released Parties shall retain the rights granted in each Entry even if the Entry is disqualified or fails to meet the Entry Requirements or even it if it determined that the Entrant who made the Entry is ineligible to enter the Contest.

  11. REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION:  Each Entrant represents and warrants as follows: (i) the Entry does not and will not violate or infringe upon the intellectual property rights or other rights of any other person or entity including but not limited to copyright, trademark, trade dress, rights of privacy or publicity, or other proprietary right of any entity or person (living or deceased); (ii) the Entry meets the Entry Requirements, and does not and will not violate any applicable laws, and is not and will not be defamatory or libelous; (iii) Entrant owns all rights in the Entry and has the right to grant Sponsor the license to use the Entry (including any photos or other material embodied in the Entry, including the image of any tattoos) as contemplated herein.  Each Entrant agrees to indemnify the Released Parties and hold them harmless from and against any and all third party claims, liability, judgments, losses, damages, costs, and expenses, including penalties, interest and reasonable outside attorney’s fees and costs in the defense and disposition of such matters arising out of, resulting from, based upon or incurred because of a breach or allegation that, if true, would constitute a breach by Entrant of his or her representations, warranties, covenants or obligations hereunder, including, without limitation, any action or statement made by Entrant while participating in the Contest.

  12. PUBLICITY RELEASE:  Without in any way limiting the rights granted in the Entry, as set forth above, acceptance of a prize constitutes winner’s permission for the Released Parties, and their successors, licensees and assigns, to use each winner’s Entry (including without limitation any photos and captions that are part of the Entry, if applicable) and his or her name, social media handle, photograph, likeness, voice, biographical information, statements and address (city and state) in whole or in part, in and in connection with advertising, marketing, promotional, and/or publicity purposes for the Contest, Released Parties, and all uses of the Entry permitted herein, worldwide and in all forms of media and by any and all means and media now known or hereafter developed, including without limitation via Sponsor’s and third party websites and social media and digital channels, in perpetuity, without any obligation, notice, or further compensation to the winners, unless prohibited by law.

  13. NATURE OF RELATIONSHIP/WAIVER OF EQUITABLE RELIEF:  Each Entrant  hereby acknowledges and agrees that the relationship between the Entrant and the Released Parties  is not a confidential, fiduciary, or other special relationship, and that the Entrant’s decision to provide the Entrant’s Entry (if applicable) to Sponsor for purposes of the Contest does not place the Released Parties in a position that is any different from the position held by members of the general public with regard to elements of the Entrant’s Entry. Each Entrant understands and acknowledges that the Released Parties have wide access to ideas, stories, designs, and other literary materials, and that new ideas are constantly being submitted to the Released Parties or being developed by their own employees. Each Entrant also acknowledges that many ideas may be competitive with, similar or identical to the Entry and/or each other in theme, idea, plot, format or other respects. Each Entrant acknowledges and agrees that such Entrant will not be entitled to any compensation as a result of any Released Party’s use of any such similar or identical material. Each Entrant acknowledges and agrees that the Released Parties do not now and shall not have in the future any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of the copyright in and to the Entry. Finally, each Entrant acknowledges that, with respect to any claim by Entrant relating to or arising out of a Released Party’s actual or alleged exploitation or use of any Entry or other material submitted in connection with the Contest, the damage, if any, thereby caused to the applicable Entrant will not be irreparable or otherwise sufficient to entitle such Entrant to seek injunctive or other equitable relief and Entrant’s rights and remedies in any such event shall be strictly limited to the right to recover damages, if any, in an action at law.

  14. NO OBLIGATION TO USE:  The Released Parties shall have no obligation (express or implied) to use any Entry, or to otherwise exploit any Entry or, if commenced, to continue the distribution or exploitation thereof, and the Released Parties may at any time abandon the use of the Entry for any reason, with or without legal justification or excuse, and Entrants shall not be entitled to any damages or other relief by reason thereof.

  15. DATES & DEADLINES/ANTICIPATED NUMBER OF CONTESTANTS:  Because of the unique nature and scope of the Contest, Sponsor reserves the right, in addition to those other rights reserved herein, to modify any date(s) or deadline(s) set forth in these Official Rules or otherwise governing the Contest, including but not limited to the date of the Event.  Sponsor cannot accurately predict the number of Entrants who will participate in the Contest.

  16. FURTHER DOCUMENTATION: If Sponsor shall desire to secure additional assignments, certificates of engagement for the Entry or other documents as Sponsor may reasonably require in order to effectuate the purposes and intents of these Official Rules, then each Entrant agrees to sign the same upon Sponsor’s request therefor.

  17. PRIVACY: Any personally identifiable information collected during an Entrant’s participation in this Contest will be collected by Sponsor, or its agent and used by Sponsor, its affiliates, agents, and  marketers for the sole purpose of the proper administration and fulfillment of the Contest as described in these Official Rules, in accordance with Sponsor’s Website Privacy Policy at


  19. ARBITRATION PROVISION:  By participating in this Contest, each Entrant agrees: (i) that any and all disputes the Entrant may have with, or claims Entrant may have against, the Released Parties relating to, arising out of or connected in any way with (a) the Contest, (b) the awarding or redemption of  prize, and/or (c) the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator in accordance with the rules of JAMS; (ii) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16; (iii) the arbitration shall be held in Illinois; (iv) the arbitrator’s decision shall be controlled by the terms and conditions of these Official Rules and any of the other agreements referenced herein that the applicable Entrant may have entered into in connection with the Contest; (v) the arbitrator shall apply Illinois law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (vi) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only Entrant’s and/or Sponsor’s individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (vii) the arbitrator shall not have the power to award punitive damages against the Entrant or Sponsor; (viii) if the Entrant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of Entrant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (ix) with the exception of subpart (vi) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein.  If, however, subpart (vi) is found to be invalid, unenforceable or illegal, then the entirety of this arbitration provision shall be null and void, and neither Entrant nor Sponsor shall be entitled to arbitrate their dispute.  For more information on JAMS and/or the rules of JAMS, visit their website at  Under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses (but in no event attorneys’ fees), and any and all rights to have damages multiplied or otherwise increased. Some jurisdictions may not allow for limitations or exclusions of liability for incidental or consequential damages, so some of the above may not apply to you.

  20. WINNERS LIST: For the names of the winners, available after July 1, 2021, send a stamped, self-addressed envelope by July 15, 2021, to: Smart Dog Tattoo Contest – Winners (Dept. DE), 100 Marcus Drive, Melville, NY 11747.

  21. SPONSOR/ADMINISTRATOR: The Sponsor of the Contest is Lightlife Foods, Inc., 180 W Park Ave Suite 300, Elmhurst, IL 60126The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.